Putting the “R” Back in CRM

CRM helps you keep track of who you already know, but it doesn’t help you target the minds that matter in your customer’s buying centers. CSOs and Sales Leaders Top Priorities for 2021 by Gartner identified “Accelerating Early Pipeline and Lead Generation/Management Efforts” as the most critical initiative to their success in 2021. The report goes on to explain that old prospecting methods are not producing effective leads and sales leaders need to start utilizing new strategies to deliver on constantly rising growth goals. So, how do sales leaders improve relationships with the minds that matter and increase revenue growth?

After years in sales leadership roles, Tohoom’s founder recognized this ongoing business challenge and created Tohoom’s Stakeholder Lifecycle Management™ System – a highly effective system to target important buying centers and drive relationships with the minds that matter to rapidly grow your business.

In a side-by-side comparison of one organization’s sales team who adopted Tohoom’s Stakeholder Lifecycle Management™ System versus a team of its peers who didn’t, the team that used the solution experienced a 5x higher growth improvement rate.