Your reps are under siege from your mar-tech and rev-tech stacks.
With all these tools keeping them busy, how do you know if they are prospecting at all? What kind of results are they getting?
What do sales reps do if sales management hasn’t prescribed the buyer personas they should be selling to?
If you’re a sales leader, that question probably has you conjuring up all sorts of terrible thoughts about what a rep might do. If we think long and hard about it, we know the answer could be… anything.