Your pipeline is littered with phantom sales opportunities destined to go nowhere. Do you really know why?
Unless you are a marine biologist, you might need a refresher on what plankton means. Plankton are the diverse collection of organisms that live in large bodies of water and are unable to swim against a current.
What do sales reps do if sales management hasn’t prescribed the buyer personas they should be selling to?
If you’re a sales leader, that question probably has you conjuring up all sorts of terrible thoughts about what a rep might do. If we think long and hard about it, we know the answer could be… anything.