Business Outcome

Use Case

Tohoom’s Stakeholder Lifecycle Management™ was implemented  at a multinational enterprise software company. At program start, reps were connected with only 14% of their Hooms

What is a hoom?

Tohoom defines a hoom as the intersection between an account and the key stakeholder(s) of that account.

Within a two-year period, the results were staggering: 

86% 
Connection to Hooms 

Within 1 year 

700% 
Revenue
Growth

During the 2-year period leveraging Tohoom 

5x 
More
Growth

In comparison to the next closest sales team 

“The misalignment between sales model design and underlying purchase reality easily leads to potentially costly misdiagnoses of both sales rep shortcomings and best-bet interventions.”

Brent Adamson, Analyst | Gartner

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