Use Case
Tohoom’s Stakeholder Lifecycle Management™ was implemented at a multinational enterprise software company. At program start, reps were connected with only 14% of their Hooms.
What is a hoom?
Tohoom defines a hoom as the intersection between an account and the key stakeholder(s) of that account.
Within a two-year period, the results were staggering:
86%
Connection to Hooms
Within 1 year
700%
Revenue
Growth
During the 2-year period leveraging Tohoom
5x
More
Growth
In comparison to the next closest sales team
“The misalignment between sales model design and underlying purchase reality easily leads to potentially costly misdiagnoses of both sales rep shortcomings and best-bet interventions.”
Business Analyst