94% of sales leaders struggle to deliver value. The fix isn’t a minor tweak, sales teams need to think of doing things differently.


Putting the “R” Back in CRM

CRM helps you keep track of who you already know, but it doesn’t help you target the minds that matter in your customer’s buying centers. CSOs and Sales Leaders Top Priorities for 2021 by Gartner identified “Accelerating Early Pipeline and Lead Generation/Management Efforts” as the most critical initiative to their success in 2021. The report goes on to explain that old prospecting methods are not producing effective leads and sales leaders need to start utilizing new strategies to deliver on constantly rising growth goals. So, how do sales leaders improve relationships with the minds that matter and increase revenue growth?

After years in sales leadership roles, Tohoom’s founder recognized this ongoing business challenge and created Tohoom’s Stakeholder Lifecycle Management™ System – a highly effective system to target important buying centers and drive relationships with the minds that matter to rapidly grow your business.

In a side-by-side comparison of one organization’s sales team who adopted Tohoom’s Stakeholder Lifecycle Management™ System versus a team of its peers who didn’t, the team that used the solution experienced a 5x higher growth improvement rate.


Salesforce selected Tohoom for its
prestigious Accelerate Program

Tohoom joined the Microsoft Startup
program in 2020

Gartner’s 2021 CSO Priorities

Accelerate Early Pipeline Management Efforts

Focus on Sales Enablement

Drive Effectiveness of Key Account Programs

Sales teams can use Tohoom’s proven Stakeholder Lifecycle Management System to meet the Gartner CSO priorities and gain the revenue growth they desire.

Key Features of the Program Management Solution


Increases Sales

Drive increased revenue year-over-year

Targets the Minds that Matter

Identify the most important stakeholders at your targeted clients

Delivers Real-Time AI

Gain real-time AI about customer stakeholder relationships by rep, VP, territory, etc. and drill down into details

Creates an Effective Strategy

Solve your prospecting strategy problem

Easy to Use

Minimal to no training required for your existing sales force

Provides Details for Sales Leaders

Enables your sales leaders to validate, track & inspect stakeholder selling

Spotlight Article: AI-Enabled Sales Tools Spotlight Data Needs

Customer Business Outcome:

Utilizing Tohoom’s B2B Solution on the Lifecycle Management System™

Business Challenge

  •   A matrix sales organization with many potential economic buyers
  •   With so many reps calling on a single customer, no rep felt accountable to proactively reach out to the economic buyers
  •   Competitors were getting to the economic buyers and AE’s were losing business without knowing until the deal was already lost

Achieved Capabilities

  •   Tohoom quickly targeted the top four economic buyers the sales reps needed to be calling on
  •   Sales team reviewed their progress against key predictive metrics
  •   Sales pursuit team agreed on the responsible team member to identify & connect with the Hoom

Business Outcome

  •   When the program started 14% of Hooms had been contacted by one team’s sales force. Within a year 86% of the Hooms had been contacted
  •   During the two-year period, the results were measured, revenue growth for the targeted Hooms was 700%. By way of comparison, this grow was 5x greater than the next comparable sales team

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